jimguntherdesign.com
Client: AriZona Beverages
Skill: Art Direction - Design - Project Management

Details:

  • Built the in-house art team at AriZona Beverages from zero to 5 employees in 8 years.
  • Responsible for with Art Direction, Packaging Design, Marketing, Positioning.
  • Recruited to Flavoring team to taste test all new creations.
  • Created all initial Social Media for AriZona.
  • Managed an in-house art staff as well as all routing artwork from ancillary design agencies.
  • Worked closely with sales force, product development and executive team to grow market share 9.5% increase within five years.